First, what about those that don't have a lat/long listed?.However, there's a number of problems with that.: At its basic level, it's a database of IP addresses with latitude and longitude listed, so when you look up an IP address, you get a pair of coordinates you can associate as an 'origin' for that. One of the latest tools to get the blind trust of morons is IP Geolocation. It's extremely common with 'forensic evidence' and jurors in court cases, where it's given weight well beyond its actual evidentiary value (to the point that they now distrust cases without it) – there's even a name for it, "the CSI effect", named after one of the TV shows that uses it as a cornerstone. Most people often aren't the most technically minded, give them a tool, tell them it CAN produce an output, and they'll assume that any output that looks like the best quality possible, IS the best one available. And yes, it's exactly as bad as it sounds. Over the weekend Fusion's Kashmir Hill wrote a great story about how one geolocation company has sent hundreds of people to one farm in Kansas for no reason other than laziness. At its core it's a database, showing locations for IP addresses, but like most database-based tools, the old maxim of GIGO applies. Geolocation is one of those tools that the less technically minded like to use to feel smart.
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